We haven’t talked specifically about Facebook yet this year, and the landscape has continued to evolve.
So, I’ve got one big piece of advice today for those who are using FB as part of their promotion and/or networking.
And that is . . .
Right now, video is red hot on Facebook, and posting in video form will get you far more reach than a text- or image-based post.
See, FB has accumulated a ton of data on the types of content their users most like to interact with.
(And, the content that keeps us on their platform…).
And right now, in 2017, that’s video.
In fact, over 4 billion video views happen each day on the platform!
What does that mean for us?
Well, as we’ve noted elsewhere, it’s become much harder in recent years to cut through the clutter and get our messages seen and heard on social media.
If Facebook is prioritizing video, that means our video posts – – and specifically, our live and directly-uploaded video posts – – will be seen, consumed, and shared by more people.
Here’s How it Breaks Down
For The Biggest Bang: Use Live Video
Pull out your smartphone (or use the webcam built into your computer) and “go live” on your Facebook page.
This could be at a gig, or in your pajama bottoms at home – it all depends on what kind of content you want to put out there.
A few ideas:
- Do a live Q&A from your living room
- Tell an interesting story about some of your material
- Film some “behind the scenes” stuff on your way to a gig, or before you perform
- Broadcast a live gig
- Even if you have a text-based post, make a video about it and include the text in the body of the post
We’re in a bit of a golden moment right now for live video on Facebook, as they really want to see wide adoption of this feature.
For that reason, they are pushing it. This won’t last forever, so take advantage of it now.
When you’re ready, just pull out your phone and hit “Live” from your personal profile:
Or “Live Video” from your official Page:
BONUS TIP: Once you’ve done a Facebook Live video, you will continue to get engagement from it as the replay appears in the newsfeeds of your friends and followers.
Here’s a very comprehensive article if you’d like to explore Facebook Live further.
Next Best Case: Directly Uploaded Video
If you have a pre-existing video you’d like to post to Facebook, upload it directly (“natively”) onto the platform rather than sharing a link to that same video from YouTube, Vimeo, or elsewhere.
Native video on Facebook gets more reach, more interaction, and up to 10x the number of shares.
Facebook explains several benefits to posting native video in an informative article on Facebook video best practices.
Don’t Do This: YouTube Video Links on FB
Whatever you do, don’t post a link to a YouTube video.
Because YouTube = Google.
And Facebook ≠ Google. (In fact, they are longtime rivals in direct competition for eyeballs and ad revenue.)
Facebook wants to keep you on Facebook, plain and simple. Posting a YouTube video takes people OFF of Facebook.
Keep your stuff on FB and they will reward you with more eyeballs.
A Few More Resources
Here are a few more articles to explore.
I’d love to hear from you in the “Comments” section below – have you been using video on Facebook? What have your results been?
Facebook Live (from Facebook)
Facebook Live for Musicians (Hypebot article)
5 Tips for Better Facebook Live Broadcasts (from Social Media Examiner)
More Social Media Posts from This Blog (Dave Ruch articles)
About The Blog
Since leaving a white-collar marketing job in 1992, Dave Ruch has been educating and entertaining full-time in schools, historical societies and museums, folk music and concert venues, libraries, and online via distance learning programs.
Along the way, he’s learned a great deal about supporting a family of four as a musician.
The Educate and Entertain blog provides articles, tips, encouragements, and how-to’s for regional performers (in any region) interested in making a great full-time living in the arts.