Here’s a REALLY quick tip to dramatically improve your video views on Facebook….
Don’t Do This…
Whatever you do, don’t post a link to a YouTube video on Facebook.
Because YouTube is owned by Google.
And Facebook and Google are long-time rivals in direct competition for eyeballs and ad revenue.
Facebook wants to keep you on Facebook, plain and simple.
Posting a YouTube video takes people OFF of Facebook and puts them on a competitor’s platform, so YouTube links just don’t get a lot of traction on Facebook.
Do This Instead…
Take your video file (the same one you uploaded to YouTube) and upload it directly to Facebook as a new post.
You can expect to see lots more views – several times more, usually – than you would see on a YouTube link posted to Facebook.
Again, Facebook is all about keeping people on Facebook. When you upload a video directly to their platform, the Facebook algorithm rewards you with extra reach, views and engagement.
Don’t Believe Me?
In fact, go back on your FB timeline a year or more to a YouTube link that you previously posted, and upload the video file directly to FB as a new post today.
Now, wait a few days and check the “views” count on your native FB post, comparing it to what you usually get when posting a YouTube link.
Let us know (in the “Comments” section below) what happens…
About The Blog
Since leaving a white-collar marketing job in 1992, Dave Ruch has been educating and entertaining full-time in schools, historical societies and museums, folk music and concert venues, libraries, and online via distance learning programs.
Along the way, he’s learned a great deal about supporting a family of four as a musician.
The Educate and Entertain blog provides articles, tips, encouragements, and how-to’s for regional performers (in any region) interested in making a great full-time living in the arts.