Do you send a thank you note after the gig? Here’s why I do.
Archive for the ‘Marketing’ Category
Website Best Practices: For Musicians and Performing Artists
Artist website mistakes and how to avoid them.
Marketing 101 for Performers
All about your #1 asset in marketing your performances to venues.
The Social Media Jungle: How To Get Untangled
Here’s how to do what’s effective and leave the rest behind.
Artist Website Fix #1: Social Proof
Harness the marketing power of social proof on your website with these simple suggestions.
More Gigs in 2021: A Challenge for Subscribers
A simple new habit to create more gig bookings.
Artist Website Fix: Using Google Analytics
How often do people find you on Google? Which social media channels work? Find out here.
Your Email Signature: Missed Opportunity?
It’s prime real estate – are you missing an easy opportunity to market yourself?
How To Perform for 27,000 Kids (from your basement)
All about performing for the masses, at home, in your pajama bottoms.
The Email Junkyard: Why Your Booking Emails Fail
8 key reasons your booking emails go unanswered.
Social Media ≠ Great Promotion
Taken a look at the reach and engagement you’re getting on social media lately?
Content Marketing for Musicians and Performers
It’s how I got called to appear in a PBS special!
Want Better Gigs? It’s Not About You
Here’s an important key to getting the kinds of work we want.
Do This Right Now (#3)
Another quick win for better marketing today.
12 Quick Marketing Tips for Performing Artists
12 quick tips for upping your marketing game and getting more gigs.
Email Subject Lines That SUCK!
And how to write one that actually gets opened.
How to Get Gigs: Questions from Performers
Great marketing questions from subscribers, along with the best answers I have.
Write a Killer Artist Bio (short, medium, and long versions)
Short, medium and long ones.
No Reply: Why Don’t Venues Get Back to Me?
“No reply” when you reach out to venues for a booking?
Facebook Ads: 6 Wins for Performing Artists
Six things you can do with a Facebook ad (and why you should try it!)
Songwriting in Schools (part II): Make Money, Be Home For Dinner
How much to charge & how to get the gigs + expert tips.
Question from a Subscriber: Gigs and Stereotypes
Avoiding stereotypes about your artform through some creative “packaging.”
Themed Shows Get Booked!
For those looking to expand opportunities and income – this is big.
Getting Good Paying Gigs: A Powerful Technique
Here’s a tried-and-true tactic I’ve been using for years…it works!