Sometimes it’s good to just cut to the chase.
For your skimming pleasure today, I present twelve short and sweet takeaways from the first twelve articles on the Educate and Entertain blog.
Links to each article are provided if you’d like to explore any of these topics in greater detail.
Diving Right In…
Here are twelve key marketing tips from the first twelve articles:
#1. If you need to be earning more from your performances, stop working so cheap!
#2. Your email list is your most valuable asset for getting the kinds of gigs you can live on.
#3. There’s a wonderful world of great paying gigs out there in – of all places – schools. Go get ’em!
#4. Use your non-gigging time to generate more work.
#5. Google Alerts can help you do a bunch of things really well. For free.
#6. Doubling your geography will double your income, and so on.
#7. Library gigs can be great if you like listening audiences and guaranteed paychecks.
#8. Audiences love to learn something while they’re being entertained, and there’s a great living to be made doing that.
#9. Potential clients like to be reassured that others have decided on – and been delighted with – you. Make this easy for them on your website.
#10. Live streaming is here to stay and you can use it to extend your reach and increase your bookings.
#11. Relying on social media as your only promotional channel is a mistake.
#12. We need to stop talking about ourselves and start communicating the benefits of what we do.
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About The Blog
Since leaving a white-collar marketing job in 1992, Dave Ruch has been educating and entertaining full-time in schools, historical societies and museums, folk music and concert venues, libraries, and online via distance learning programs.
Along the way, he’s learned a great deal about supporting a family of four as a musician.
The Educate and Entertain blog provides articles, tips, encouragements, and how-to’s for regional performers (in any region) interested in making a great full-time living in the arts.