Today’s article is especially for those who perform for school groups, though this will benefit people who work with senior populations too.
Whether schools will be back in session this fall or students will still be learning at home due to COVID-19, there will be a great need for online content from people like you and me.
a) looking to expand your gig opportunities right now, and
b) open to the idea of performing online (for up to $750 a day)
…then I’d suggest you take a good look at CILC.
What is CILC?
CILC is an acronym for Center for Interactive Learning and Collaboration.
(See why they need an acronym?)
I think of them as a clearinghouse of musicians (very few right now!), lecturers, presenters, museums, and other “content providers” who are available to do Skype-like presentations.
Well, for schools (90% of all CILC bookings), libraries (5%), and retirement communities, museums, and others (a combined 5%).
YOU: “Yeah, but I’m just starting to learn about performing online.”
ME: “No problem – this article on live streaming your performances has you covered.”
Some Current CILC Stats
- 55,000 members(!) who use their service
- Those members put in over 7,500 booking requests last year
- There are less than 200 Content Providers (people like you and me) currently offering programs there!!
How CILC Works
Signing up to become a “content provider” with CILC is an easy process, and they’re great at walking you through from the beginning.
Be warned that there is a fee to become a content provider (anywhere from $200-$950 depending on the package you choose), but…
You keep 100% of all booking revenue.
(BTW, I have no stake in this whatsoever, and will not profit in any way if you decide to sign up.)
Once you’ve become a content provider, you create a listing for each of your shows or offerings.
From there, CILC makes your listings available to their 55,000 members, and with any luck, you get a few requests.
The Center for Puppetry Arts had one of their shows booked 83 times in a recent twelve month period.
Download a list of everything I use!
You really don’t need to sweat much about equipment for this – if you have a webcam on your computer and can spend $75 on a USB microphone, you’ve got everything you need for starters.
And now that CILC offers “One Click Connect,” you don’t even need live streaming software or a webinar platform.
What To Charge for a Videoconference
The amount you charge on CILC is totally up to you.
Because most of the content providers are museums and non-profits, they tend to have very low rates, and there are even free programs on there.
$139 is the average dollar amount per booking, according to CILC.
When I was listing my programs with CILC, I decided I could live with $250 per booking – it’s not as much as I’d charge for an in-person school show, but considerably more than others seemed to be charging.
(And I could stay in my pajama bottoms while I worked.)
At $250, I was able generate a decent number of bookings – I want to say 15 or so over a period of about 18 months.
The beauty is that you can stack them up, doing two or three in a day while you’ve got your makeshift “studio” set up.
My best advice – The less you charge, the more requests you will get. If you can live with $150 for a 45-minute concert, that’s what you should ask.
Contact CILC For More
Live streaming and videoconferencing are here to stay. Schools love the convenience and flexibility (and affordability) in this age of COVID, slashed field trip budgets, and declining arts funding.
And students love connecting with presenters from all over the world.
But I certainly am no spokesperson for CILC, so you should contact them to learn more.
You can reach Tami Moehring, Content Provider Liaison and all around helpful person, at 507-215-3705 or by emailing tmoehring at cilc dot org.
Get My Equipment List
Have you done any live streaming for schools? Have questions? Let me know in the “Comments” section below.
About The Blog
Since leaving a white-collar marketing job in 1992, Dave Ruch has been educating and entertaining full-time in schools, historical societies and museums, folk music and concert venues, libraries, and online via distance learning programs.
Along the way, he’s learned a great deal about supporting a family of four as a musician.
The Educate and Entertain blog provides articles, tips, encouragements, and how-to’s for regional performers (in any region) interested in making a great full-time living in the arts.