It’s time for another roundup!
Following are twelve short and sweet takeaways from the most recent articles on the Educate and Entertain blog.
Links to each article are provided if you’d like to explore any of these topics in greater detail.
(If you missed the first roundup, you can find those marketing tips here.)
Here are twelve key marketing tips from the most recent twelve articles:
#1. Google Analytics can tell you which social media channels are working, who’s visiting your website, and a whole lot more. For free.
#2. If your gigs don’t pay very well, go where the money is.
#3. When you decide what you need to be earning, your work and career will change for the better.
#4. 2% of sales happen after the first contact, and 80% happen after the fifth contact. Let that sink in.
#5. Creating your own stream of notices on grant funding, showcases, media opportunities, and gig possibilities is smart business.
#6. “Join our email list” sucks. Give your website visitor a compelling reason to subscribe and you’ll double (or more) your signups.
#7. Your arts council exists (in part) to help you with grant funding, gig referrals, and lots more. Let them.
#8. You can earn four figures a day as a performer if you can BE four figures: educator, entertainer, entrepreneur, and customer service rep.
#9. “Is this all you do?” usually means “You couldn’t possibly make a living as an artist, right?” The answer is “yes.” (And no, it’s not all we do).
#10. Great paying gigs won’t find you often enough – you have to find them.
#11. There are a ton of free and low-cost resources out there to help you with your performing career. Start with this massive list.
#12. Facebook ads can be inexpensive and really valuable in reaching new audiences. It’s OK to “pay to play.”
(read “Facebook Ads: 6 Wins for Musicians“)
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About The Blog
Since leaving a white-collar marketing job in 1992, Dave Ruch has been educating and entertaining full-time in schools, historical societies and museums, folk music and concert venues, libraries, and online via distance learning programs.
Along the way, he’s learned a great deal about supporting a family of four as a musician.
The Educate and Entertain blog provides articles, tips, encouragements, and how-to’s for regional performers (in any region) interested in making a great full-time living in the arts.